Dark Psychology and Emotional Manipulation: 7 Ways You Can Handle the Cognitive Neuroscience by Improving Your NLP Techniques, Art of Persuasion, and by Working on Empathy and Body Language by William Deeney

Author:William Deeney [Deeney, William]
Language: eng
Format: epub
Published: 2020-10-07T00:00:00+00:00

What Is the 7-38-55 Rule?

The rule 7-38-55 is a concept relating to emotional communication. The law notes that 7% of the sense is conveyed by the spoken expression, 38% by speech sound, and 55% by body language. This was created by the University of California, Los Angeles, psychology professor Albert Mehrabian who set out the idea in his 1971 book Silent Messages (1971). Throughout the years after Mehrabian's book was written, his ideas were introduced by many to clarify how humans express their emotions. Chris Voss, a former FBI lead hostage negotiator, has applied Mehrabian’s research to the area of negotiation research; he postulates that non-verbal signals and body movements communicate far more than words in a business negotiation or informal negotiation process. Knowing non-verbal interactions and interpreting body language is important to someone who wants to develop their bargaining abilities to prevent misinterpretation during structured negotiations.

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